The New York Times. While it is not technically "blocked", it was made impossible to use by slowing it down to a crawl. Retrieved August 17,
According to Interbrand 's annual Best Global Brands report, Google has been the second most valuable brand in the world behind Apple Inc. In September , Google engineering manager Rachel Potvin revealed details about Google's software code at an engineering conference. She revealed that the entire Google codebase, which spans every single service it develops, consists of over 2 billion lines of code. All that code is stored in a code repository available to all 25, Google engineers, and the code is regularly copied and updated on 10 Google data centers.
To keep control, Potvin said Google has built its own "version control system", called "Piper", and that "when you start a new project, you have a wealth of libraries already available to you. Almost everything has already been done. The only major exceptions are that the PageRank search results algorithm is stored separately with only specific employee access, and the code for the Android operating system and the Google Chrome browser are also stored separately, as they don't run on the Internet.
The "Piper" system spans 85 TB of data. Google engineers make 25, changes to the code each day and on a weekly basis change approximately 15 million lines of code across , files. With that much code, automated bots have to help.
Potvin reported, "You need to make a concerted effort to maintain code health. And this is not just humans maintaining code health, but robots too. This is an exponential curve. In , Google acquired Deja News , the operators of a large archive of materials from Usenet. In April , Google acquired Applied Semantics , a company specializing in making software applications for the online advertising space.
In , Google acquired Keyhole, Inc. In addition to the many companies Google has purchased, the firm has partnered with other organizations for research, advertising, and other activities. In Google partnered with AOL  to enhance each other's video search services. In , Google developed a partnership with GeoEye to launch a satellite providing Google with high-resolution 0. The company announced the two locations will generate The farms, which were developed by NextEra Energy Resources , will reduce fossil fuel use in the region and return profits.
NextEra Energy Resources sold Google a twenty-percent stake in the project to get funding for its development. Also in , Google purchased Global IP Solutions , a Norway-based company that provides web-based teleconferencing and other related services. This acquisition enabled Google to add telephone-style services to its list of products.
This occurred days after the Federal Trade Commission closed its investigation into the purchase. In a post on Google's blog, Google Chief Executive and co-founder Larry Page revealed that the acquisition was a strategic move to strengthen Google's patent portfolio. The company's Android operating system has come under fire in an industry-wide patent battle, as Apple and Microsoft have sued Android device makers such as HTC, Samsung, and Motorola.
This purchase was made in part to help Google gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google in its ongoing patent disputes with other companies,  mainly Apple and Microsoft ,  and to allow it to continue to freely offer Android. On August 13, , Google announced plans to lay off Motorola Mobility employees. As a part of this deal, Google acquired a On January 26, , Google announced it had agreed to acquire DeepMind Technologies , a privately held artificial intelligence company from London.
DeepMind describes itself as having the ability to combine the best techniques from machine learning and systems neuroscience to build general-purpose learning algorithms. DeepMind's first commercial applications were used in simulations, e-commerce and games. A Google spokesman would not comment of the price.
Google retained all but of Motorola's patents and entered into cross-licensing deals. On December 6, , Google made its first investment in India and picked up a significant minority stake in hyper-local concierge and delivery player Dunzo.
On March 29, , Google led a Series C funding round into online-to-offline fashion e-commerce start-up Fynd. Traditionally, Google relied on parallel computing on commodity hardware  like mainstream x86 computers similar to home PCs  to keep costs per query low. An August report estimated that Google had about , servers in their data centers, based on energy usage. The report does state that "Google never says how many servers are running in its data centers. The commitment will make Google "the world's largest corporate buyer of renewable power, with commitments reaching 2.
Google also stated that it does not count that as its final goal; it says that "since the wind doesn't blow 24 hours a day, we'll also broaden our purchases to a variety of energy sources that can enable renewable power, every hour of every day". On August 10, , Google announced plans to reorganize its various interests as a conglomerate called Alphabet. Google became Alphabet's leading subsidiary, and will continue to be the umbrella company for Alphabet's Internet interests.
On September 1, , Google Inc. In , Google launched " AdSense for Mobile ", taking advantage of the emerging mobile advertising market. Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page.
Google's AdWords allows advertisers to display their advertisements in the Google content network, through a cost-per-click scheme. One of the criticisms of this program is the possibility of click fraud , which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google unduly. In February , Google stopped showing the advertisements of Oceana , a non-profit organization protesting a major cruise ship's sewage treatment practices.
Google cited its editorial policy at the time, stating "Google does not accept advertising if the ad or site advocates against other individuals, groups, or organizations.
The alliance between the two companies was never completely realized because of antitrust concerns by the U. As a result, Google pulled out of the deal in November According to comScore market research from November , Google Search is the dominant search engine in the United States market, with a market share of In , The New York Times complained about Google's indexing , claiming that Google's caching of content on its site infringed its copyright for the content.
Google and Parker v. The Hacker Quarterly has compiled a list of words that google's new instant search feature will not search. Google Watch has criticized Google's PageRank algorithms, saying that they discriminate against new websites and favor established sites. Google also hosts Google Books. The company began scanning books and uploading limited previews, and full books were allowed, into its new book search engine.
The Authors Guild , a group that represents 8, U. Google replied that it is in compliance with all existing and historical applications of copyright laws regarding books. On July 21, , in response to Bing , Google updated its image search to display a streaming sequence of thumbnails that enlarge when pointed at. Although web searches still appear in a batch per page format, on July 23, , dictionary definitions for certain English words began appearing above the linked results for web searches.
The "Hummingbird" update to the Google search engine was announced in September The update was introduced over the month prior to the announcement and allows users ask the search engine a question in natural language rather than entering keywords into the search box.
In August , Google announced two major changes to its mobile search results. The first change removes the "mobile-friendly" label that highlighted easy to read pages from its mobile search results page. For the second change, the company—starting on January 10, —will punish mobile pages that show intrusive interstitial advertisements when a user first opens a page. Such pages will also rank lower in Google search results. In May , Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos.
Google Search Appliance was launched in February , targeted toward providing search technology for larger organizations. Late in , Google began to sell Custom Search Business Edition, providing customers with an advertising-free window into Google. The service was renamed Google Site Search in On March 15, , Google announced the introduction of Google Analytics Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers" which can be integrated with BigQuery on the Google Cloud Platform.
Among other things, the suite is designed to help "enterprise class marketers" "see the complete customer journey", generate "useful insights", and "deliver engaging experiences to the right people". On September 24, ,  Google launched Google for Entrepreneurs , a largely not-for-profit business incubator providing startups with co-working spaces known as Campuses, with assistance to startup founders that may include workshops, conferences, and mentorships.
In April , Google introduced the curated job feature for Indian users to search jobs more efficiently. In May , Google launched a new app named Neighbourly in India through which users can explore information about local places and also know about the people living nearby. Google develops the Android mobile operating system ,  as well as its smartwatch ,  television ,  car ,  and Internet of things -enabled smart devices variations.
In , the Chromebook was introduced, described as a "new kind of computer" running Chrome OS. In July , Google introduced the Chromecast dongle, that allows users to stream content from their smartphones to televisions. In June , Google announced Google Cardboard , a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality VR media. Google will release its 'Google Pixel Watch' in the fall of In February , Google announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50, to , customers in one or more American cities.
In April , Google announced Project Fi , a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal.
Caesar Sengupta, VP for Google's next billion users, told The Verge that 15, people get online for the first time thanks to Google Station and that 3. The expansion meant that Google was looking for partners around the world to further develop the initiative, which promised "high-quality, secure, easily accessible Wi-Fi".
Google launched its Google News service in , an automated service which summarizes news articles from various websites. In May , Google announced Google Wallet , a mobile application for wireless payments. Google Alerts is a content change detection and notification service, offered by the search engine company Google.
The service sends emails to the user when it finds new results—such as web pages, newspaper articles, or blogs—that match the user's search term. In July Google released DeepDream , an image recognition software capable of creating psychedelic images using a convolutional neural network. Google introduced its Family Link service in March , letting parents buy Android Nougat -based Android devices for kids under 13 years of age and create a Google account through the app, with the parents controlling the apps installed, monitor the time spent using the device, and setting a "Bedtime" feature that remotely locks the device.
In April , Google launched AutoDraw, a web-based tool using artificial intelligence and machine learning to recognize users' drawings and replace scribbles with related stock images that have been created by professional artists. In May , Google added "Family Groups" to several of its services. The feature, which lets users create a group consisting of their family members' individual Google accounts, lets users add their "Family Group" as a collaborator to shared albums in Google Photos , shared notes in Google Keep , and common events in Google Calendar.
Google APIs are a set of application programming interfaces APIs developed by Google which allow communication with Google Services and their integration to other services. Third-party apps can use these APIs to take advantage of or extend the functionality of the existing services. The site contains documentation on using Google developer tools and APIs—including discussion groups and blogs for developers using Google's developer products.
Google Labs was a page created by Google to demonstrate and test new projects. Google owns the top-level domain 1e In March , Google launched a new website, opensource. In June , Google launched "We Wear Culture", a searchable archive of 3, years of global fashion. The archive, a result of collaboration between Google and over museums, schools, fashion institutes, and other organizations, also offers curated exhibits of specific fashion topics and their impact on society.
On Fortune magazine's list of the best companies to work for, Google ranked first in , and    and fourth in and As of March , [update] Google has 85, employees. Google's employees are hired based on a hierarchical system. Employees are split into six hierarchies based on experience and can range "from entry-level data center workers at level one to managers and experienced engineers at level six. Subsequent offers by the company to increase their salaries were turned down, primarily because their main compensation continues to come from owning stock in Google.
In March , Sheryl Sandberg , then vice-president of global online sales and operations, began her position as chief operating officer of Facebook. Google's headquarters in Mountain View , California is referred to as "the Googleplex ", a play on words on the number googolplex and the headquarters itself being a complex of buildings. The lobby is decorated with a piano, lava lamps , old server clusters, and a projection of search queries on the wall. The hallways are full of exercise balls and bicycles.
Many employees have access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, table football , a baby grand piano, a billiard table, and ping pong. In addition to the recreation room, there are snack rooms stocked with various foods and drinks, with special emphasis placed on nutrition.
Google's extensive amenities are not available to all of its workers. Temporary workers such as book scanners do not have access to shuttles, Google cafes, or other perks. The office was designed and built specially for Google, and houses its largest advertising sales team, which has been instrumental in securing large partnerships.
The sale is touted as one of the Most Expensive Real estate Transactions for a single building in history of New York. In October , the company announced plans to install thousands of solar panels to provide up to 1. The company was accused of employing its " Don't be evil " motto and its public energy-saving campaigns to cover up or make up for the massive amounts of energy its servers require.
Internationally, Google has over 78 offices in more than 50 countries. In November , Google announced plans for a new London headquarter, a notable 1 million square foot office able to accommodate 4, employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January,  Google submitted plans for the new headquarter to the Camden Council in June The new building, if approved, will feature a rooftop garden with a running track, giant moving blinds, a swimming pool, and a multi-use games area for sports.
In May , Google announced its intention to create its own campus in Hyderabad , India. The new campus, reported to be the company's largest outside the United States, will accommodate 13, employees. Since , [update] Google has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays , events, achievements and people.
Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then- intern Dennis Hwang to design a logo for Bastille Day in From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers". Google has a tradition of creating April Fools' Day jokes. On April 1, , Google MentalPlex allegedly featured the use of mental power to search the web.
In , Google changed its company name to Topeka in honor of Topeka, Kansas , whose mayor changed the city's name to Google for a short amount of time in an attempt to sway Google's decision in its new Google Fiber Project. Google's services contain easter eggs , such as the Swedish Chef 's "Bork bork bork," Pig Latin , "Hacker" or leetspeak , Elmer Fudd , Pirate , and Klingon as language selections for its search engine. When searching for the word " anagram ," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: In , Google formed the not-for-profit philanthropic Google.
One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain miles per gallon. Google hired Larry Brilliant as the program's executive director in  and Megan Smith has since [update] replaced him has director. In , Google announced its "project 10 " which accepted ideas for how to help the community and then allowed Google users to vote on their favorites.
Google uses various tax avoidance strategies. Out of the five largest American technology companies , it pays the lowest taxes to the countries of origin of its revenues.
Such techniques lower its non-U. Following criticism of the amount of corporate taxes that Google paid in the United Kingdom, Chairman Eric Schmidt said, "It's called capitalism. We are proudly capitalistic.
Since , [update] Google has aimed for carbon neutrality in regard to its operations. Google disclosed in September that it "continuously uses enough electricity to power , homes", almost million watts or about a quarter of the output of a nuclear power plant. Total carbon emissions for were just under 1. Google said that 25 percent of its energy was supplied by renewable fuels in An average search uses only 0. In July , it was reported that Google had hosted a fundraising event for Oklahoma Senator Jim Inhofe , who has called climate change a "hoax".
In November , Google bought megawatts of wind power. The wind energy comes from two power plants in South Dakota, one in Iowa and one in Oklahoma. In , Google ranked 5th in lobbying spending, up from th in In , the company ranked 2nd in campaign donations of technology and Internet sections. The real impact of the ruling is that Google must stop using its dominance as a search engine to give itself the edge in another market: Google's market dominance has led to prominent media coverage, including criticism of the company over issues such as aggressive tax avoidance ,  search neutrality , copyright , censorship of search results and content,  and privacy.
Google adhered to the Internet censorship policies of China ,  enforced by means of filters colloquially known as "The Great Firewall of China ". The Intercept reported in August that Google is developing for the people's Republic of China a censored version of its search engine known as Dragonfly "that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest". Google's mission statement , from the outset, was "to organize the world's information and make it universally accessible and useful",  and its unofficial slogan is " Don't be evil ".
Google's commitment to such robust idealism has been increasingly called into doubt due to a number of the firm's actions and behaviors which appear to contradict this. On August 8, , Google fired employee James Damore after he distributed a memo throughout the company which argued that "Google's ideological echo chamber" and bias clouded their thinking about diversity and inclusion, and that it is also biological factors, not discrimination alone, that cause the average woman to be less interested than men in technical positions.
Google was working with the United States Department of Defense on drone software called "Project Maven" that could be used to improve the accuracy of drone strikes. The controversy began in when Gillespie acquired domain names containing the word "google. Elliot then filed a petition for canceling the Google trademark. Ultimately, the court ruled in favor of Google because Elliot failed to show a preponderance of evidence showing the genericide of "google.
From Wikipedia, the free encyclopedia. This article is about the company. For the search engine, see Google Search. For other uses, see Google disambiguation. Not to be confused with Googol. Google's logo since [update]. Google's headquarters, the Googleplex , in August Larry Page Sergey Brin. List of mergers and acquisitions by Alphabet. List of Google products. Google Search and Google Images. Criticism of Google and Censorship by Google.
Archived from the original on Archived from the original on June 28, Retrieved January 22, Retrieved September 27, Archived PDF from the original on May 17, Retrieved May 17, Retrieved October 31, Retrieved May 22, Retrieved August 31, Archived from the original on September 21, Retrieved July 5, Archived from the original on April 1, It enables users to organize people into groups or lists for sharing  across various Google products and services. Organization of circles was done through a drag-and-drop interface until a site redesign in reduces it to a simple checkbox interface.
For example, work themed content can be shared with only colleagues, and one's friends and family could see more personal content and photos.
The option to share Public or with Everyone is always available. Another function of Circles is to control the content of one's Stream. A user may click on a Circle in the Circle Streams list and the Stream portion of the page the center will contain only posts shared by users in that Circle. For the unsegmented Stream includes content from all of a user's Circles , each Circle has a drop-down configuration item with four options: The none position requires the user to select click on the Circle name explicitly to see content from users in that Circle.
The remaining positions control the quantity of posts which appear in one's main Stream, but the algorithm controlling what shows has not been disclosed. In the " Stream ", which occupies the main portion of the page, users see updates from those in their Circles and posts in Communities they have joined. There is a compose button which allows users to create a post. Along with the text entry field there are icons to upload and share photos and videos, and create a poll.
The Stream can be filtered to show only posts from specific Circles. The feature builds upon the earlier "Social Search" feature which indexes content shared or published by authors; "Social Search", however, relied partly upon returns from non-Google services, such as Twitter and Flickr.
Google and Twitter had a contract that expired in July which is the reason Tweets are no longer shown. The privacy setting allows users to disclose certain information to the circles of their choice.
Users can also see their profile visitors. It is similar to Facebook Pages. The view counter shows the number of times the user's content has been seen by others, including photos, posts, and profile page. Events allow users to invite users to share photos and media in real time. Events can now be found from the user's profile.
When joining the service, new users are asked for real-name and gender disclosure, which at launch was shared as public information. The mandatory public gender exposure led to criticism for making older Google profiles public.
If a user decides to make the gender portion of the profile private, the language used to convey information becomes gender-neutral, using the singular they in place of gender-specific pronouns. While it is not technically "blocked", it was made impossible to use by slowing it down to a crawl.
On October 19, , at the Web 2. YouTube said that their new commenting system featured improved tools for moderation, and comments would no longer be shown chronologically, but would be featured according to "relevance" and popularity, determined by the commenters' community engagement, reputation, and up-votes for a particular comment.
The decision led hundreds of thousands of users  to criticize the change. YouTube had these changes rolled out over the course of several months, with the comments feature already having an update directly after the announcement: From Wikipedia, the free encyclopedia. This article's lead section does not adequately summarize key points of its contents. Please consider expanding the lead to provide an accessible overview of all important aspects of the article. Please discuss this issue on the article's talk page.
Original left and with Auto Enhance applied right. Google portal Internet portal. Real-life sharing, rethought for the web". Retrieved August 17, Archived from the original on July 23, Retrieved June 4, Retrieved November 11, Retrieved July 15, Retrieved August 29, Archived from the original on September 15, Google Inc Official Blog.
Retrieved October 29, A Year of Missed Opportunities". It's Mostly for Google". The New York Times. Retrieved May 30, Archived from the original on May 28, Retrieved May 28, Retrieved July 28, Retrieved May 11, Retrieved November 3, Male Geeks from the US [Infographic]".
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